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Diffusion of Innovation Theory : The Adoption Curve
 
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In every society there are specific segments of the population that try a new product or adopt a new behavior at different stages. Early adopters are quick to try a new product before anyone else while laggards are the last to try something and may not try it at all. In this short video we introduce you to each of these different types of people in society and explain why they try new things when they do.
Views: 91304 Rare
Diffusion of Innovation & Innovative Products - New Product Development
 
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http://www.woltersworld.com Diffusion of Innovation & Innovative Products - New Product Development Filmed Urbana, IL Copyright Mark Wolters 2012
Views: 7595 Wolters World
Diffusion of Innovations
 
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Understanding the adoption lifecycle of innovation can be characterised using Everett Rogers’ Diffusions of Innovation theory. The theory categorises innovation adopters into five segments: innovators, early adopters, early majority, late majority and laggards. Innovation must reach a certain critical mass point of adoption or it will likely fail. Gordon E. Moore referred to this point as the ‘Chasm’, which is often also known as the ‘S’ curve.
Views: 89933 QUT IFB101
Diffusion of Innovations(MBA)
 
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Assistant Professor Dr. Anita Rathore Biyani College Explained about Innovation of product and its marketing. Process and factor affecting diffusion of innovation Diffusion of Innovation Theory Best girls college Biyani college jaipur Girls college jaipur Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Share, Support, Subscribe!!! Subscribe: https://goo.gl/3gBszC Youtube: https://goo.gl/cjbbuL Twitter: https://twitter.com/drsanjaybiyani Facebook: https://www.facebook.com/BiyaniTimesNews/ Instagram: https://www.instagram.com/prof.sanjay.biyani/ Website : http://www.biyanitimes.com
Views: 658 Guru Kpo
Diffusion of Innovation Theory: The "S" Curve
 
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In every society there are specific segments of the population that try a new product or adopt a new behavior at different stages, but it always follows the same pattern, the "S" Curve. In this short video we introduce you to the concept of the "S" Curve and how it works to spread a new behavior across the population.
Views: 51349 Rare
Mod-18 Lec-39 Diffusion of Innovation
 
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Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
Views: 1288 nptelhrd
What is DIFFUSION OF INNOVATIONS? What does DIFFUSION OF INNOVATIONS mean?
 
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What is DIFFUSION OF INNOVATIONS? What does DIFFUSION OF INNOVATIONS mean? DIFFUSION OF INNOVATIONS meaning - DIFFUSION OF INNOVATIONS definition - DIFFUSION OF INNOVATIONS explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003). Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines. Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass. The categories of adopters are innovators, early adopters, early majority, late majority, and laggards. Diffusion manifests itself in different ways and is highly subject to the type of adopters and innovation-decision process. The criterion for the adopter categorization is innovativeness, defined as the degree to which an individual adopts a new idea. The concept of diffusion was first studied by the French sociologist Gabriel Tarde in late 19th century and by German and Austrian anthropologists and geographers such as Friedrich Ratzel and Leo Frobenius. The study of diffusion of innovations took off in the subfield of rural sociology in the midwestern United States in the 1920s and 1930s. Agriculture technology was advancing rapidly, and researchers started to examine how independent farmers were adopting hybrid seeds, equipment, and techniques. A study of the adoption of hybrid corn seed in Iowa by Ryan and Gross (1943) solidified the prior work on diffusion into a distinct paradigm that would be cited consistently in the future. Since its start in rural sociology, Diffusion of Innovations has been applied to numerous contexts, including medical sociology, communications, marketing, development studies, health promotion, organizational studies, knowledge management, and complexity studies, with a particularly large impact on the use of medicines, medical techniques, and health communications. In organizational studies, its basic epidemiological or internal-influence form was formulated by H. Earl Pemberton, who provided examples of institutional diffusion such as postage stamps and standardized school ethics codes. In 1962, Everett Rogers, a professor of rural sociology, published his seminal work: Diffusion of Innovations. Rogers synthesized research from over 508 diffusion studies across the fields that initially influenced the theory: anthropology, early sociology, rural sociology, education, industrial sociology and medical sociology. Using his synthesis, Rogers produced a theory of the adoption of innovations among individuals and organizations. Diffusion of Innovations and Rogers' later books are among the most often cited in diffusion research. His methodologies are closely followed in recent diffusion research, even as the field has expanded into, and been influenced by, other methodological disciplines such as social network analysis and communication.
Views: 3525 The Audiopedia
Innovation - Diffusion Process | Consumer - adoption process | Marketing Management | BBA | ppt
 
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#YouTubeTaughtMe Video include Concept of innovation diffusion process and consumer adoption process. Awareness, Interest, Evaluation, Trial, Adoption Tags in video: innovation diffusion and consumer adoption process innovation diffusion theory pdf innovation diffusion examples innovation diffusion process ppt innovation diffusion definition innovation diffusion theory rogers innovation diffusion theory model innovation diffusion rogers innovation diffusion innovation diffusion theory innovation diffusion and adoption innovation diffusion a new perspective innovation diffusion as a spatial process pdf innovation diffusion and acculturation innovation diffusion and new product growth an innovation diffusion model of medical innovation a diffusion study innovation diffusion book innovation of diffusion by every rogers innovation diffusion theory book diffusion innovation consumer behaviour diffusion-based innovation innovation diffusion curve innovation diffusion chasm innovation diffusion case study innovation and diffusion culture innovation value chain diffusion diffusion innovation theory healthcare innovation diffusion theory definition innovation diffusion curve definition innovation diffusion system dynamics innovation diffusion in a dynamic potential adopter population diffusion innovation theory diagram disruptive innovation diffusion define innovation diffusion process definisi innovation diffusion diffusion d'innovation innovation diffusion early adopters innovation diffusion equation innovation diffusion explained innovation diffusion theory example innovation diffusion and excellence awards innovation analysis and diffusion enhancement strategies invention innovation and diffusion examples innovation diffusion in the new economy innovation diffusion factors innovation diffusion failure diffusion for innovation innovation diffusion game innovation diffusion geography economics of innovation diffusion growth and the environment innovation diffusion and new product growth models in marketing diffusion innovation theory public health innovation diffusion is a process innovation diffusion in the presence of supply restrictions innovation diffusion in marketing innovation diffusion invention diffusion innovation in consumer behaviour consumer adoption process consumer adoption process wikipedia consumer adoption process ppt consumer adoption process with examples consumer adoption curve consumer adoption definition consumer adoption process for new products consumer adoption in mobile wallet consumer adoption and diffusion process consumer adoption process pdf consumer adoption consumer adoption and usage of banking technology consumer adoption of a new product consumer adoption of apple pay the elderly consumer and adoption of technologies smart home systems consumer adoption and attitudes consumer perception confidence and adoption of technology what is a consumer adoption group consumer adoption behaviour consumer adoption barriers consumer behaviour adoption process consumer behavior adoption market adoption bell curve market adoption bpo consumer' technology adoption behaviour an alternative model consumer adoption of internet banking in nigeria consumer adoption of internet banking consumer adoption of mobile banking consumer adoption cycle consumer adoption categories consumer adoption categories in relation to life cycle consumer cloud adoption market adoption curve market adoption cycle market adoption curve chasm consumer technology adoption curve consumer adoption of mobile commerce consumer adoption process definition understanding consumer adoption drivers consumer adoption process in diffusion of innovation consumer adoption deutsch consumer adoption process examples explain consumer adoption process exploring consumer adoption of mobile payments exploring consumer adoption of proximity mobile payments exploring consumer adoption of mobile payments in china consumer adoption model for new products consumer adoption groups consumer adoption of green products modeling the enablers rogers consumer adoption graph consumer adoption of group-buying auctions an experimental study adoption market harborough consumer adoption intentions consumer innovation adoption process consumer internet adoption consumer innovation adoption consumer adoption process in marketing rogers consumer adoption innovation curve consumer adoption process in marketing management consumer adoption process kotler market adoption lifecycle consumer adoption model consumer adoption meaning consumer adoption mobile payments consumer adoption process marketing 5 stages of consumer adoption process 5 stages of consumer adoption
Views: 5302 Sonu Singh - PPT wale
Diffusion of Innovation Theory
 
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the stages of the diffusion of a new idea or product
Views: 220 Ehab Ashraf
Diffusion of Innovations
 
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How do ideas spread? This was the question addressed by Dr Everett Rogers in his book, the Diffusion of Innovations and this short video summarises his key ideas, including the concepts of early adopters, early and late majority, innovators and laggards.
Views: 6092 Mike Clayton
SlideTalk video: Learn this! Diffusion of innovations
 
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Learn This! An introduction to the theory of Diffusion of Innovations. SlideTalk video created by SlideTalk at http://slidetalk.net
Views: 5755 SlideTalk
Diffusion of Innovation
 
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Diffusion of Innovation
Views: 22407 Den Adams
Law of Diffusion of Innovation
 
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TED Talk by Simon Sinek - Innovation Bell Curve
Views: 16390 Ken Lee Consulting
The Law of Diffusion of Innovation - Marketing Essentials
 
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What you need to know about how innovation happens in the world. Tomorrow we will discuss how to use this law in your business. (I apologize for the issue with the sound.) Simon Sinek's Video on the Law: https://www.youtube.com/watch?v=VVXuN2drSpg Social Media Platforms: Facebook: https://www.facebook.com/ratzpackmedia/ Snapchat: https://www.snapchat.com/add/AzrielR Twitter: https://twitter.com/RatzPackMedia Google Plus: https://plus.google.com/+ratzpackmedia Cyber Dust: https://www.cyberdust.com/addme?tylerratz Credits: Video & Editing: Avraham Nacher, https://www.facebook.com/Avraham-Nacher-Photography-1001167046580419/ Animation: Erik Velasquez Music: John Xepoleas, http://www.johnxdrums.com/Pages/video_lessons.html
Views: 1415 Ratz Pack Media
Managing New Product Process and Diffusion of Innovation
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product process' and where the development process fits into the Marketing Mix and also explains about diffusion process.
Views: 51 shruti kulkarni
Diffusion of Innovation - Part 1 - Consumer behavior
 
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This lecture describes how people accept new products and also it categorize people based on their acceptance.
Views: 1261 Balachandar Kaliappan
MKT361 Product Diffusion Curve
 
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A quick look at the Product Diffusion/Adoption Curve using the Apple iPhone
Views: 1650 Thomas Haffey
Diffusion of innovation
 
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Diffusion of innovation is an idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves. - created at http://www.b2bwhiteboard.com
Views: 2469 B2Bwhiteboard
Diffusion of Innovation
 
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Subject:Media and communication studies Paper:Development Communication
Views: 552 Vidya-mitra
Diffusion of Innovation Theory
 
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Ever wonder how ideas about educational technology spread through a school?-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 39822 Dave Mulder
Diffusion of innovations
 
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Understanding the adoption lifecycle of innovation can be characterised using Everett Rogers Diffusions of Innovation theory. The theory categorises innovation adopters into five segments:. In every society there are specific segments of the population that try a new product or adopt a new behavior at different stages. Early adopters are quick to try a new product before anyone. The author of the ground-breaking book Diffusion of Innovation, Everett Rogers, delivering a presentation upon receiving the Converse Award for keting at University of Illinois at Urbana-Champ.
Views: 11 Evia Metz
Product Diffusion Curve: Concept and Model | Theories | Models | Learning Tools
 
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Product Diffusion Curve: Concept, Model & Determined Factors Innovators Early adopters Early majority Late majority Laggards We Suggest That You Visit www.MBAHelp24.com For More Learning Resources & Tools On This Topic.
Views: 381 MBA Help24
Using the Diffusion of innovations theory to improve change
 
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Do you struggle to understand what makes one innovation a screaming success while another just fades away? Do you know about the ten page study published back in 1943 (with hand drawn graphs) that examined the spread of hybrid corn in Iowa? How did a man named Everett inspire over 5000 studies to better understand the diffusion of new ideas and products? In this 45 minute webinar recording we learn about: - the roots of the Diffusion of innovations theory that stretch back to 1928, - the five core traits of a successful innovation, and - an interesting connection between awareness and acceptance. We also hear about practical ways we can apply this in the 21st century to enable people to do things they've never done before. Our guest presenter, Les Robinson, behaviour change consultant and author of Changeology, shares his many years of experience working with groups and communities. You can view the presentation slides over here: http://wp.me/p2rvxm-eb
Views: 3225 John James
diffusion of innovation theory (group A)
 
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Alief(243163) iwan(243291) fadzrul (243043)
Views: 98 Comm Theory SMMTC
Diffusion of Innovation Curve
 
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Intro to Marketing!
Views: 745 Gamariel Gonzalez
Rogers' Diffusion of Innovations
 
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Team TBA: Eli Bustos, Greg Guinn, Aldwin Hardian
Views: 6828 TBATeam
An Introduction to Roger's Diffusion and Adoption Theory: 1 of 2
 
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Part one of two of and overview of Roger's theory of diffusion and adoption of innovations. This video is used in a graduate Educational Technology class at Winthrop University.
Views: 6357 Marshall Jones
The New Innovation Adoption Curve
 
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Iterate Studio fills the unique role of getting worthy start-ups adopted by major retail and media brands while simultaneously enabling the brands to become early adopters at low risk and low cost. We are the bridge across the chasm.
Views: 9985 Iterate Studio
Diffusion of Innovation Theory
 
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A theory that explains how innovations are adopted in a population. It was introduced by Everett M. Rogers.
Views: 288 michael urdaneta
Our approach to innovation is dead wrong | Diana Kander | TEDxKC
 
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This talk was given at a local TEDx event, produced independently of the TED Conferences. In the past decade, we've seen an explosion in the number of business incubators, startup accelerators and entrepreneurial training programs. But Kander argues all of these programs share an enormous fatal flaw. Diana's talk challenges our thinking about entrepreneurship and presents a new approach for startups and corporations alike. Diana Kander entered America as an eight-year old refugee of the Soviet Union. By the time she was an American citizen, she had perfected her skills as a capitalist – selling flea market goods to grade school classmates at a markup. Today, Kander is a successful entrepreneur, having founded and sold a number of ventures, and is a senior fellow at the Ewing Marion Kauffman Foundation, the largest nonprofit in the world dedicated to entrepreneurship and education. A sought-out public speaker and consultant, Kander has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services. She is the author of New York Times bestseller “All In Startup,” a business novel published by Wiley in 2014. The book is a "page turner" that helps entrepreneurs build products and services they know customers will buy. Website: http://www.dianakander.com Twitter: @dianakander About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 211293 TEDx Talks
What Is The Diffusion Of Innovation Theory?
 
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Both mass in applying the diffusion of innovation theory, it is important to understand potential adopters and their decision making process 29 oct 2015 new ideas technologies find ways spread around world, but actually takes a lot fully adopt them into society. Diffusion of innovations, by everett rogers (1995). Ul li diffusion of innovations is a theory how, why, and at what rate new ideas 19 jun 2011 the innovation was first discussed historically in 1903 by french sociologist gabriel tarde (toews, 2003) who plotted 5 apr 2014 his theory, everett rogers examines this greater detail focuses on product or 30 oct 2013 using (doi) to engage with different types adoption most useful when looking fundamental research paradigm for can be traced iowa study hybrid seed corn. Gross (1943) few social science theories have a history of conceptual and empirical study as long does the diffusion innovations. Everett rogers, a professor of diffusion goes beyond the two step flow theory, centering on conditions that increase or decrease likelihood an innovation, new idea, product 27 feb 2017 innovation theory predicts media as well interpersonal contacts provide information and influence opinion judgment innovations seeks to explain how why ideas practices are adopted, with timelines potentially spread out over long periods analysis social members adopt innovative they made decision towards it. Diffusion of innovations theory is. Bryce ryan and neal c. Diffusion of innovation theory sph boston university 28 apr 2016 diffusion (doi) theory, developed by e. Consumer e health is a potential solution to the problems of accessibility, quality and costs delivering public healthcare diffusion innovations offers three valuable insights into process social change what qualities make an innovation spread. It allows designers and adoption models is described by rogers in his book, diffusion of innovations (sherry rogers' theory the most appropriate for. The diffusion of innovation strategies for adoption products detailed review rogers' innovations theory an tojet. Diffusion of innovation theory sph boston universitydiffusion theorydiffusion innovations investopediacommunication. Using diffusion of innovation theory to understand the factors innovations changeology. Diffusion of innovation theory, history & examples video diffusion slidesharecanadian journal nursing innovations theory by everett rogers what is the model? Smart insights communication wikibooks, open applying to intervention development. The robustness of this theory derives 21 feb 2015 background. It originated in diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas technology spread. The importance of peer 18 mar 2003 the tipping point idea finds its origins in diffusion theory, which is a set generalizations regarding typical spread innovations within 12 nov 2014 1 innovations3 alternate name(s); 4 main dependent doi theory sees as being communicated through
Views: 133 Another Question II
diffusion of innovations
 
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Professor Joe Tidd discusses how the diffusion curve can help to manage the development, commercialization and adoption of innovations. More at: www.innovation-portal.info
Views: 2160 innovation masters
Roger's Diffusion of Innovation
 
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Roger's Diffusion of Innovation. MIS4478 Digital Pixels' Project
Views: 19802 dorovskih
Diffusion of Innovation
 
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Diffusion of Innovation
Views: 3758 SLCC-COMM2500
Cowboy Boots- Diffusion of Innovation
 
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This video uses Cowboy Boot's diffusion into out society as an example of Everett Rogers' Theory of Diffusion of Innovation.
Views: 60 Ross Milvenan
AP HUG Product Diffusion
 
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Maxwell and Evan
Views: 7 Evan Lau
Diffusion of Innovation
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 18 Kateryna Kadabashy
Diffusion of Innovations part 2
 
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Com 218
Views: 3413 JohnFHooker
Innovation, Diffusion, Growth
 
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"Innovation, Diffusion, Growth" - Headline video from State of Small Business Britain Conference 2017

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