Home
Search results “Product mix pricing meaning”
Product Mix Pricing
 
04:28
Views: 462 Karen Robson
Product Mix Pricing Strategy in URDU/HINDI
 
11:58
HERE ARE THE LINKS FOR MY ALL VIDEOS YOU MAY LIKE  Links for; MOTIVATIONAL videos (40 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y RESEARCH & THESIS Writing (6 videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 OLIGOPOLY & GAME THEORY ( 6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Basics of ECONOMICS; Micro & Macro (25 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D ECONOMETRICS; An introduction (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s Principles of MARKETING ( 10+ videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management; HRM & STRATEGIC MANAGEMENT ( 6 videos) https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer, Speaker & Career Counsellor. He has trained thousands of students & Professionals about Leadership & Management skills, Motivation, Personality Grooming, Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 2257 Kokab Manzoor
The Marketing Mix - Pricing
 
02:16
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 25007 365 Careers
product mix pricing strategies
 
01:10
This is the most easy and best notes about product mix pricing strategy for those who are marketing students .it will help you best to know the difficult and confused terminology within short period of time .i hope this notes will help you best.please don't forget to like , comment and subscribe this channel.
Views: 2139 Aimy Khan
The Product Mix | Hindi | Marketing topics
 
05:56
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 51666 Intellectual Indies
Product Mix Pricing Strategies
 
20:45
Group Presentation Number 3 Pricing Strategies & Tactics
Marketing Mix - Prince/Pricing Strategy, Marketing Management Part - 6, Business Studies Class 12
 
12:50
We will study Price Mix of Marketing Mix. Factors determining price:- Pricing Objective Product Cost Competition in the market Utility and Demand Government and legal regulations Marketing method used
Views: 17864 Prince Academy
Factors affecting pricing decision || Marketing management || BBA / Bcom (3rd) || ppt
 
03:02
. You will get to know the factors that affect the pricing decision in a firm... on which bases the pricing is being done. * Internal Factors * External Factors Tages: pricing decisions pricing decisions pdf pricing decisions ppt pricing decision definition pricing decisions in marketing pricing decision analysis pricing decision process pricing decisions in marketing ppt pricing decisions policies and practices pricing decision making pricing decision ppt pricing decision policies and practices pricing decision in international marketing pricing decision under perfect competition pricing decision in retail pricing decision pdf pricing decision and cost management pricing decision adalah pricing decision and cost management ppt pricing decision article pricing decision and policy pricing decision and distribution decisions pricing decision and strategies ppt pricing decision and cost management pdf pricing decision and cost management chapter 12 cost-based pricing decision pricing and output decision of business pricing decision international business pricing decision case study pricing decision chapter 11 pricing decision cima pricing decision concept www.pricing decision.com corn silage pricing decision aid marginal costing pricing decision cost plus pricing decision pricing decision doc factors determining pricing decision determination of pricing decision pricing decision strategy definition market price pricing decision & price discrimination pricing decision example pricing decision essay explain pricing decision factors affecting pricing decision pricing decision in economics external factors pricing decision elements of pricing decision economist pricing decision export pricing decision pricing decision factors pricing decision framework pricing decision formula pricing decision for new product pricing decision for merchandise factors influencing pricing decision factor affecting pricing decision ppt factors affecting pricing decision pdf gas pricing decision pricing decision in global marketing decision on gas pricing next week factors governing pricing decision geographical pricing decision global pricing decision gm pricing decision pricing decision of hotel industry pricing decision in marketing pricing decision in management accounting pricing decision in marketing management pricing decision in perfect competition pricing decision in oligopoly market pricing decision importance pricing decision kotler kinds of pricing decision decision lens pricing decision logic pricing long term pricing decision long run pricing decision pricing decision meaning pricing decision model pricing decision marketing pricing decision making process pricing decision methods pricing decision management accounting pricing decision monopoly pricing decision mcq transfer pricing decision making pricing decision notes netflix pricing decision 2011 netflix pricing decision 2011 case pricing decision objectives pricing decision of monopoly pricing decision of product pricing decision of a firm pricing decision of new product importance of pricing decision significance of pricing decision factors of pricing decision meaning of pricing decision pricing decision policy pricing decision problems pricing decision policy in general significance of pricing decision ppt pricing decisions under different market structures pricing decision questions and answers qualitative factors pricing decision pricing decision rational retail pricing decision decision regarding pricing short run pricing decision relevant cost pricing decision retail pricing decision process pricing decisions definition pricing decisions notes pricing decisions for global marketing pricing decision theory pricing decision tree pricing decision types transfer pricing decision tree transfer pricing decision tactical pricing decision the pricing decision approaches to pricing decision mckesson transfer pricing decision pricing decision under monopolistic competition pricing decision under the condition of perfect competition pricing and output decision under oligopoly uba pricing decision pricing and output decision under monopoly pricing decision video pricing decision variables pricing decision wiki what is pricing decision what is pricing decision in marketing what is pricing decision in accounting what influence pricing decision why is pricing decision important write the pricing decision why are pricing decision so important 3 factors affecting pricing decision 5 product mix pricing decisions part 6 pricing decisions worksheet chapter 8 pricing decisions pricing decisions ca final, pricing decisions, pricing decisions marketing, pricing decisions and cost management, pricing decisions f5, pricing decisions product profitability decisions and cost management, acca f5 pricing decisions, pricing decision
Views: 13270 Sonu Singh - PPT wale
Optional product pricing - explained
 
00:49
Optional product pricing is defined as the pricing of optional or accessory products along with a main core product offering. This pricing method allows companies to present a low base price that is capable of attracting customers while maintaining the possibility of generating high customer revenues by selling costly add-ons later. Examples: Airline industry, Car Industry and Mobile Phone Plans Created at http://www.b2bwhiteboard.com
Views: 2331 B2Bwhiteboard
Price / Pricing in Marketing by Dr Vijay Prakash Anand
 
02:55
In this video, I have talked about an important concept in marketing i.e. Price or Pricing. Please like, comment and subscribe to the channel.
Views: 775 Marketing by Vijay
Pricing:-  meaning,objective, methods and strategy in hindi
 
12:09
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 38402 study with chanchal
Pricing Strategies: Cost-Based Pricing
 
03:51
This revision video explains how businesses use costs as the basis for setting their prices. An example of mark-up cost percentages is used to illustrate cost-plus pricing.
Views: 9246 tutor2u
Pricing Strategies
 
08:19
Economies of Scale: https://youtu.be/gckmLtA4kwc Different pricing strategies. Premium pricing. Price Skimming. Penetration pricing. Everyday low pricing(EDLP) High-Low Pricing Strategy.
Views: 3786 FST Study
Pricing Strategies: Price Skimming
 
03:09
In this short revision video we explain the concept of price skimming. Price skimming is a pricing strategy that involves setting a high price before other competitors come into the market. This is often used for the launch of a new product which faces little or now competition – usually due to some technological features. Such products are often bought by “early adopters” who are prepared to pay a higher price to have the latest or best product in the market.
Views: 6423 tutor2u
pricing products pricing strategies
 
03:41
Subscribe today and give the gift of knowledge to yourself or a friend pricing products pricing strategies Pricing Products: Pricing Strategies. Chapter 11. Learning Goals. Describe the major strategies for pricing imitative and new products Understand how companies find a set of prices that maximize the profits from the total product mix Slideshow 3031508 by prince show1 : Pricing products pricing strategies show2 : Learning goals show3 : Definitions show4 : Product mix pricing strategies show5 : Product mix pricing strategies1 show6 : Product mix pricing strategies2 show7 : Product mix pricing strategies3 show8 : Price adjustment strategies show9 : Price adjustment strategies1 show10 : Price adjustment strategies2 show11 : Price adjustment strategies3 show12 : Price adjustment strategies4 show13 : Price adjustment strategies5 show14 : Price adjustment strategies6 show15 : Price adjustment strategies7 show16 : Initiating and responding to price changes show17 : Price changes show18 : Price changes1 show19 : Price changes2 show20 : Price changes3 show21 : Price changes4 show22 : Public policy and pricing show23 : Pricing products pricing strategies
Views: 81 slideshowing
#2 | marketing | price mix | meaning and factors affecting pricing decision |
 
17:04
This video is suitable for CLASS 12 BUSINESS STUDIES MARKETING | CLASS 12 BUSINESS STUDIES CHAPTER MARKETING | CLASS 12 BUSINESS STUDIES MARKETING MANAGEMENT | BUSINESS STUDIES CLASS 12 MARKETING | MARKETING CHAPTER CLASS 12 | BUSINESS STUDIES CLASS 12 CHAPTER MARKETING | MARKETING CHAPTER CLASS 12 NOTES | BCOM MARKETING MANAGEMENT | BBA MARKETING CHAPTER | CLASS 12 BST MARKETING CHAPTER | BCOM 5 SEM MARKETING MANAGEMENT . To watch complete course click here :- https://www.vidyakul.com/super-saver/... For Videos related call at :- 9818434684 For Books related enquiry :- 9818434684 or 9953633448 For any other Enquiry :- 9953633448 Mail ID :- [email protected]
The Product Mix
 
07:25
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
Marketing Mix : Pricing Objectives, Methods and Strategies
 
00:41
Pricing Objectives, Methods and Strategies. Marketing mix is vital concept in marketing, 1.understanding Marketing mix for a company is very necessary for survival in the market 2. if a organisation is perfect in its marketing mix strategies, its probability of growth are high.
Views: 490 Junaid Sm
The Marketing Mix - The product concept
 
02:19
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 23747 365 Careers
Product Mix - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
04:13
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product Mix. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 20150 Marketing by Vijay
The Marketing Mix: Pricing
 
02:05
Pricing is a crucial element of marketing as research shows that consumers value and judge a product based on the price. In as much as firms would want to stay on the competitive edge by lowering prices when it deems necessary, some prices may pass the wrong message to the intended buyers. Therefore, pricing is a critical decision that should be made after all determinants have been considered with the interest of both the firm and the consumers analyzed carefully. understanding competitors and consumer behavior help a company to meet the expected market needs and remain relevant in the market.
Views: 24 Naira Harutyunyan
Elements of Marketing Mix 2 Pricing Class XII Business Studies by Ruby Singh
 
05:28
For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Pricing Strategies
 
05:01
Pricing Strategies
Views: 157697 Thompson VSE
Pricing Strategies in Marketing
 
12:08
Explain in detail the following pricing strategies. - Cost Plus pricing - Penetration Pricing - Skimming or Creaming - Variable Price method - Cost Plus Pricing: Cost plus pricing is the most common and simple pricing strategy. As per this strategy the price is determined by calculating the sum of the cost of production and appropriate profit. However, this strategy does not stress on the optimum utilization of all available resources. This strategy completely depends on the manufacturing estimates. Costs associated with manufacturing are calculated to - Justify the planned capital expenditure - Calculate the cost of production for a new or re-designed product - Optimize the use of high cost areas. - The estimation is done by computing the factors like volume of resources, the cost associated with these resources and the duration for which these resources will be used. When it is required to justify the capital-expenditure, the depreciation and cash-flow analysis is done using accounting methods. Advantages: The information required to calculate the price i.e., amount of expenditure and the desired profit is readily available. It is simplest strategy as the price is computed just by adding all the cost incurred and the desired profit. As the information used is with the company itself, it can immediately take corrective measures by analysing the facts if it sees an increase in expenses. Disadvantages: The base for estimating the pricing is to consider the demand in the coming days. This method does not take this factor into account. This is a biggest drawback. As this method does not consider the competitors strategies to determine the pricing, companies depending completely on this method might fail. As this method considers the sunk cost and does not take opportunity cost into account there is a possibility of overestimating the price. In addition to this, the personal bias need to be added to the product. - Penetration Pricing: This strategy requires the price to be set to a value lower than the market price. This is usually done to acquire new customers. The whole idea is that the customers will switch to the new brand due to the lower prices. This is a short-term strategy and is usually used to increase the market share or sales volume rather than to incur huge profits. Once the required market share is achieved the prices are increased to regular values. Advantages: The market share and sales volumes are increased in a short term and before the competitors notice and react. Increases the goodwill among the customers who switch to this product. They intern refer the product to other customers and thereby contributing to the increased sales volumes. It increases the efficiency by introducing the cost control and cost reduction pressures right from start. Due to the lower price competitors hesitate entering into this area. Stock turnover is increased throughout the distribution channel. This method generates very critical and important enthusiasm and support in the channel. Disadvantages: The customers expect that the price will stay lower for the coming days and the company might be branded for its lower price. As a result, it becomes difficult to increase the prices in future. It is also possible that some of the customers will only stay with the product as long as the prices are low and they immediately switch to other brands as soon as the price is increased. It is not yet clearly determined whether it will be effective if the prices are increased suddenly or if they are increased over a period of time. Due to very small profit margin, the companies can not stick to this strategy for a longer term as it might result in losses for the company. Note: To overcome these disadvantages companies adopt a slightly modified version of this strategy where in they do not reduce the price initially. In this case they provide good discounts to the customers initially. This works as the customers do not have expectation that the price will be lower for a longer term. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 2882 Eduxir
The Penetration Pricing Strategy
 
04:59
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Penetration pricing is a common pricing strategy used by businesses. To employ effective penetration pricing, businesses start by offering a product at a low price point. By doing so, the business is hoping to attract new customers and increase its share of the market. Once the business has increased its market share, it will slowly begin to increase prices to a point where they can offer the product in a profitable manner. To learn more about penetration pricing, as well as the conditions that need to exist for the strategy to be effective, watch the following video.
The 4 Ps of The Marketing Mix Simplified
 
02:47
Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 155733 Paxton/Patterson
Product Line Pricing
 
01:29
From this video, we can learn product line pricing.
Views: 1448 Svtuition
Product line pricing strategies
 
02:01
If you have a wide portfolio of products that includes like products as well as interchangeable and complementary ones, take a look at our video. It is dedicated to assortment-based pricing strategies. There are four of them, called “Selection”, “Set”, “Above par”, and “Image”. Which one fits you best?
Pricing Strategies in Marketing | Urdu / Hindi | Marketing Strategies
 
08:14
Being a marketers you must know different marketing strategies to capture attention of consumer. In this video i am going to teach you different pricing strategies. Kindly Subscribe my channel. Learn with sir kawish. Thank you. #pricingstrategies #marketing #lecture
Views: 16456 Learn with Sir kawish
What is the Marketing Mix?.mp4
 
03:13
http://www.YourMarketingProfessor.com. Video provides an introduction to what is the Marketing Mix and the 4Ps. It is intended for marketing and business students or anyone interested in learning about the foundations of Marketing. For more information, including lessons on internet and social media marketing, visit YourMarketingProfessor.com. What is the Marketing Mix script: In this lesson we are going to talk about what is the marketing mix. The Marketing Mix at a basic level is simply an organizational framework. It is a framework that helps marketers to consider all aspects needed to satisfy customer needs. One of the most commonly used marketing mix frameworks is referred to as the 4Ps. The 4Ps are made up of Promotion, Price, Product and Place. As you can see each of these subcategories begins with a P -- hence the name the 4Ps. As mentioned, the marketing mix is an organizational framework. So, what this is saying is that we as marketers have to look at each one of these subcategories in detail to develop a comprehensive overall strategy. In-other-words, If you have the best product in the word, but you don't have appropriate pricing, promotion (or communication) and place (or distribution) strategies to go along with your product strategy, the product probably won't be successful. And, visa versa. In a future video we will discuss what specific issues are included in each of the 4Ps. Another way to think about the marketing mix or the 4Ps is that these are the levers that marketers can control or adjust to satisfy customers. These are the things that we have control over to compete against other companies for customers. Since we have control over these issues, these are sometimes referred to as the controllable variables. This means that the terms marketing mix, 4Ps and controllable variables are often used interchangeably. So, how do we know how to adjust the 4Ps? The answer to that question lies in the target market. By understanding the target market, we can make educated decisions about how to best adjust each of the 4Ps to satisfy their needs. All of the 4Ps must work together to support our overall positioning. We will be discussing positioning in a future video. One final point to note is that the 4Ps is just one of the possible marketing mix frameworks. Other instructors, authors, textbooks, and industry professionals might use slightly different terminology. For instance Place is sometimes referred to as the distribution strategy. And, sometimes people use a fifth category titled service (which in the 4Ps is included under Product). But, the underlying concept remains the same regardless of the ultimate terms or specific categorization. The object remains the same -- to provide a framework to help us as marketers to make sure we are considering all aspects needed to develop an overall workable and comprehensive strategy. In-other-words, it helps us to not forget any details. This concludes are lesson on What is the Marketing Mix. For more information watch the next video or visit yourmarketingprofessor.com.
Views: 79929 YourMarketingProf
PRICING STRATEGIES   MARKETING MGMT
 
09:55
PRICING STRATEGIES MARKETING MGMT BRIEF OVER VIEW OF PRICING STRATEGIES FOR THE SUBJECT MARKETING. REVISINOARY LECTURE
Views: 3626 Shashi Aggarwal
The Marketing Mix (Extended) - Simon Atack
 
11:26
The definition of marketing using the extended Marketing Mix model originally developed by Adcock, Holborg and Ross in 2001, more commonly known as the Seven (7) P's of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence Website: http://business.caw.ac.uk/ Facebook: https://www.facebook.com/CawBusiness/ Twitter: https://twitter.com/CAWInfo LinkedIn: https://twitter.com/CAWBusiness
Views: 165270 CAWBusiness
Pricing Strategies (Principles of Marketing) | Lecture 9
 
06:02
Pricing Strategies (Principles of Marketing) | Lecture 9. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. Pricing Strategies: Topic Outcome: New-Product Pricing Strategies Product Mix Pricing Strategies Price Adjustment Strategies Price Changes
Views: 3784 Get Knowledge
Marketing Mix: Promotion Strategy part 1
 
05:44
Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Views: 28770 Soma Datta
Pricing Strategies: Penetration Pricing
 
05:06
In this short revision video we explain the concept of penetration pricing. You often see the tagline "special introductory offer" – the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely to result in lower profits than would be the case if price were set higher. However, there are some significant benefits to long-term profitability of having a higher market share, so the pricing strategy can often be justified. Penetration pricing is often used to support the launch of a new product, and works best when a product enters a market with relatively little product differentiation and where demand is price elastic – so a lower price than rival products is a competitive weapon.
Views: 5413 tutor2u
Marketing Mix and Elements of Marketing Mix 1 Product  Class XII Bussiness Studies by Ruby Singh
 
06:41
For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
The Marketing Mix - The 4 P's of Marketing
 
02:23
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 48734 365 Careers
05 marketing mix price
 
13:58
Subject concept video
Views: 294 mnm institute
The Marketing Mix - Marketing Promotion
 
02:27
On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 12006 365 Careers
pricing strategies
 
01:02
Pricing Strategy Definition Example Penetration Pricing Here the organisation sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price. A television satellite company sets a low price to get subscribers then increases the price as their customer base increases. Skimming Pricing The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle. Competition Pricing Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher Some firms offer a price matching service to match what their competitors are offering. Product Line Pricing Pricing different products within the same product range at different price points. An example would be a DVD manufacturer offering different DVD recorders with different features at different prices eg A HD and non HD version.. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximising turnover and profits. Bundle Pricing The organisation bundles a group of products at a reduced price. Common methods are buy one and get one free promotions or BOGOF's as they are now known. Within the UK some firms are now moving into the realms of buy one get two free can we call this BOGTF i wonder? This strategy is very popular with supermarkets who often offer BOGOF strategies. Psychological Pricing The seller here will consider the psychology of price and the positioning of price within the market place The seller will therefore charge 99p instead £1 or $199 instead of $200. The reason why this methods work, is because buyers will still say they purchased their product under £200 pounds or dollars, even thought it was a pound or dollar away. My favourite pricing strategy. Premium Pricing The price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Harrods, first class airline services, Porsche etc. Optional Pricing The organisation sells optional extras along with the product to maximise its turnover. T This strategy is used commonly within the car industry as i found out when purchasing my car. Cost Based Pricing The firms takes into account the cost of production and distribution, they then decide on a mark up which they would like for profit to come to their final pricing decision. If a firm operates in a very volatile industry, where costs are changing regularly no set price can be set, therefore the firm will decide on their mark up to confirm their pricing decision. Cost Plus Pricing Here the firm add a percentage to costs as profit margin to come to their final pricing decisions. For example it may cost £100 to produce a widget and the firm add 20% as a profit margin so the selling price would be £120.00 4ps marketing mix brand marketing strategy brand strategies brand strategy branding marketing strategy branding strategies branding strategy business and strategy business level strategy business plan pricing strategy example business strategies business strategy business strategy examples business strategy model business strategy template by product pricing strategy communication strategy communications strategy example marketing strategy example of a marketing strategy example of marketing plan example of marketing strategy example of pricing strategy examples of marketing strategies examples of marketing strategy examples of pricing strategies hotel marketing plan marketing and sales strategies marketing and sales strategy marketing communication strategy marketing communications marketing communications strategy marketing mix marketing plan marketing plan example
Views: 4074 Mr. Advertiser
4 P's of Marketing| Marketing Mix |Philip Kotler |Product-Price-Place-Promotion| Hindi
 
03:11
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Marketing Mix - Making your product available to the right customers,at the right place and time. So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets? Watch this video to learn more Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 71583 Intellectual Indies
Marketing Mix - Product(Branding, Labeling & Packaging), Marketing Management Part - 7, Business 12
 
28:51
Product Mix include - Branding, Labeling, and Packaging. Advantages of branding to customer- Product differentiation Ease in introduction of new product Differential pricing Advertising and display programs To Customers- Product Identification Status Symbols Ensures quality Level of Packaging- Primary | Secondary | Transportation Importance of labeling- Describe product and its contents Identification of product/brand Grading Help in promotion of product Providing information required by law business studies class 12
Views: 26049 Prince Academy
CAPTIVE PRICING IN HINDI
 
01:18
THIS VIDEO IS ALL ABOUT CAPTIVE PRICING AND KEY FEATURES OF CAPTIVE PRICING
Views: 783 Abhay Pratap Singh
pricing strategy in marketing definition types examples
 
04:07
pricing strategy in marketing definition types examples A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market -~-~~-~~~-~~-~- Please watch: "UC Talks feat # Bhuvan Bam BB ki Vines UC News Challenge Sky diving edition " https://www.youtube.com/watch?v=qSfsSiQsywE -~-~~-~~~-~~-~-
Views: 972 Thanh La
Skimming Strategy
 
01:26
Skimming Strategy with pricing examples
Marketing mix (price)
 
03:12
-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 100 Shanti Rakshita
Penetration Pricing
 
03:25
Define penetration pricing method. What are its merits and demerits? Penetration pricing refers to the pricing strategy where in a new product is initially offered at a lower price than the market price to attract new customers. The lower price attract the customers and persuade them to adopt the new product. Companies follow this strategy to increase their market share or increase their sales volume. Proft making is not the primary objective of this strategy. Once the market share reaches to the desired levels, the companies increase the price of the product. Merits of penetration pricing: - Faster reach to the customer base and helps in increasing the market share at a faster pace. The desired market rates can be achieved before the competitors notice and take appropriate measures. - It will lead to good will among the customers who adopt the product or service. This will lead to more referrals. - The organization is relieved from the cost control and cost reduction pressures right from the beginning. This intern lead to higher efficiency. - Due to lower cost, the competitors stay away from entering this segment. - Stock turnover is increased throughout the various distribution channels. - Generates significant enthusiasm and support in the channel. Demerits of penetration pricing: - Once the lower price of the product is determined, it becomes difficult to increase the price at a later point of time. Few of the consumers can switch away to a competitor products as soon as the price is increased. - It becomes complicated regarding deciding whether to increase the prices in steps over a number of years or to increase the price to a higher value instantaneously. However, to overcome this dilemma, organizations will release the product at a regular price but offer the product at a lower price through discount coupons. - This works only for short term. As the primary goal of the organization is to generate profits quickly, this penetration pricing will not be suitable for long term goals. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 1609 Eduxir
The Marketing Mix Song (Business Studies take on Paparazzi by Lady Gaga)
 
04:59
The song was written as a learning resource for GCSE Business Studies as an introduction to the marketing mix. Darren and I recorded the song and left the video editing up to Mike. Lyrics have come from the content of the Edexcel specifications. Enjoy Due popular demand, I have finally made note of the lyrics - here they are. Marketing Mix Song Lyrics -Verse 1 - Every business has to decide How to mix place, promotion, product and price They have got to get it right Of course it depends, on the segment, they're trying to reach It's the customers needs they must focus on Can't afford to get it wrong It's 4 Ps don't you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion -Verse 2- The product is key, to meeting the needs Of your market, make sure it's got a USP Without one it'll be too hard to see You got to beware, lots of products out there It's got to stand out, from the crowd for you to have a chance Of getting even a second glance It's 4 Ps don't you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion -Verse 3- When setting the price, you gotta find The value of, the product in your potential customers' minds Set it too high and they will not buy The choice that you make, depends on the way You wanna sell, your product today Is it exlusive, or is it aimed at the mass market? It's 4 Ps don't you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion -Verse 4- Think of a place, a suitable space For the product exchange This could be in a retailer, a wholesaler, or on the web Time to promote, get your name known Through advertising. TV, radio, leafleting Or maybe even PR It's 4 Ps don't you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion
Views: 211476 ShearerToon